What does success look like?
By refining our approach and reimagining the format of content presentation, we can play a pivotal role in achieving the conference's defined goals.
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Celebrating Success
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One Daisy Brand
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Proposition and Scale
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Values
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Creative Workshops and content
COMMS CAMPAIGN
Engaging the audience:
Communications that resonate
Pre-event communications set the tone for your event. A strong communications plan ensures the audience is well-informed about the event details, its purpose, and key highlights. It effectively reinforces your event’s theme and messages.
Our award-winning team have extensive experience in delivering campaigns for global brands and industry-leading conferences.
We continuously monitor open rates and click-through data in the lead-up to the event to ensure your key messages are being effectively delivered and resonating with your audience. Our pre-event campaign strategy involves drip-feeding key messages and reinforcing the event theme well in advance of the live event.
An event is more than just a moment in time; it's an extended experience that engages your audience over an extended period.
THEMING
Bringing the wow factor
Every touchpoint matters
We want to wow you and your audience. Our creative team of experts begin their journey with conceptualisation, creating an event theme, identity and key messages that will be weaved throughout the entire engagement process, starting with the pre event comms, into the conference, exhibition, dinner and right through to post event follow up.
We bring your event to life with our in-house team of multimedia specialists, whether it’s through video, motion graphics, animations, on-site activations or pinpoint graphics, we’re here to showcase content in the most compelling way.
MESSAGING
Captivating content
The XSEM Creative team are talented at tailoring content to your audience, whether we are animating impactful motion graphics, crafting insightful scripts or capturing beautiful video footage, your audience always comes first. Delivery on the day is equally as important, we can provide a full media training coach to help presenters refine their presentation skills and feel confident on stage.
Progressive organisations work with XSEM to deliver dynamic sessions that are insightful, fun, inspire audiences. Over the past few years we have perfected this style of delivery and we are delighted to have won the following awards for content and delivery:
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Retail event of the year for the Nisa Conference & Expo
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Industrial event of the year for the Buildbase Conference
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Innovation of the year for our Digital Conference delivery
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Agency of the year for winning the above
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In 2023 we also won Marketing Agency of the year for our digital comms campaign for Carling
Interactivity
We're keen to work closely with your team to help deliver interactive and captivating content. With this being the first time in a while you've have had the sales team under one roof, we want to inspire delegates by elevating the way you deliver content.
We have identified an opportunity to build conference content that encourages interactivity, this could include:
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Drip-feeding key messages via a strategic communications plan
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Creating fully interactive break-out sessions
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Encouraging advisors to run sessions themselves
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Hearing from young & entrepreneurial team members
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Creating a 1-hour highlight reel of the event that is shareable for team members
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Coaching facilitators in leading sessions and driving engagement
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Understanding the latest interactive technologies
DELIVERY
Seamless event management
We have vast experience producing exhibitions and conferences for up to 2,500 delegates. We have streamlined and robust processes, technology and resource available to apply to complex projects with multiple moving parts.
Our event management teams are well rehearsed in ensuring a smooth experience is delivered in pre-production as well as onsite. We use Monday.com as a project management tool which allows all team members to have a clear understanding of the tasks, deadlines, and resources required. This tool is vital in our delivery to you and not only keeps everyone on track but also drives efficiencies throughout the project.
Provider stands
The XSEM exhibition team has years of experience in delivering award-winning exhibitions. From constructing 4000 sq. ft retail stores to individual 3x1m booths, our team has done it all!
Our plan is to execute polished and uniform stand designs that accurately represent brands, we will be able to achieve this wherever the venue.
DIGITAL LEADERS
App-titude
We recommend having an event specific app for the event. We have developed the functionality to improve and personalise the delegate journey. The event app will be the information hub for your event, it is designed to:
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Produce personalised user journeys including specific break out sessions
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Drive engagement with live Q&A and polling features
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Gain event insights through app usage reporting
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Keep attendees informed via targeted push notifications
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Option to generate additional revenue by selling banner ads and splash screens to suppliers.
AUDIO VISUAL
Production
Once the venue has been selected, our production team will get started creating the perfect audio-visual setup and stage backdrop. We offer a range of bespoke conference production solutions that can be tailored to any type of content, theme, or budget. This could include a full LED stage wall with captivating video animations or even a circular central stage with an immersive 360-degree seating arrangement. We identify the best way to customize the production to your content and make it happen!
Sustainability
Are you looking to make a positive impact with your project or spread the word about your current CSR campaigns? We're here to support you every step of the way!
We understand the importance of aligning your project with your business vision, values, and messaging. That's why we work closely with you to make sure that every decision you make is the right one.
We know that some marketing and event planning decisions can be simple, while others are much more complex and require in-depth measurement, analysis, and data insight. But don't worry, we've got you covered! We have the capability to predict, track, and measure the carbon footprint of your projects, so you can rest easy knowing that you're doing your part to help the environment.
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